Now that rumors suggest Google and LG are both planning on jumping into the smart watch war to compete with Samsung and Apple it's time to stop thinking of this thing as a time-telling piece. Yes, these gadgets will go around people's wrists and probably display the time. But that will not be the main function. So, let's stop talking about these things and their possible popularity in the context of how the watch market in general has gone south since the advent of smartphones. It's not helpful to note that "people have stopped wearing watches about five years ago when they started using their smartphones," as Roger Kay of Endpoint Technologies Associates said on CNBC. "Unless it's a piece of jewelry, most people would just rather use their phones now," he added. It is very true that wrist-watch sales have declined in the age of the cell phone. But that's an unfair metric of success for the smart watch because its main function so completely differs from that of a Rolex.
In fact, putting "smart" in front of a word almost guarantees that it doesn't retain much of its original meaning. Take "smartphones" for example: they have a voice calling component, but that is not why they are so insanely popular. If that were the case, wouldn't everyone have stuck with dumbphones. In fact, most of our smartphone activities have nothing to do with calling. If these smartwatch makers get it right, watches will be so far advanced people will want to buy the smart kind over their dumber brethren because they have more to offer.