Google Has Already Started Killing Reader

Google's official execution date for the beloved RSS feed isn't until July 1, but the search company has already started erasing Reader's presence, removing it from the drop-down bar and its list of services it offers.

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Google's official execution date for the beloved RSS feed isn't until July 1, but the search company has already started erasing Reader's presence, removing it from the drop-down bar and its list of services it offers. If you're looking for Reader this morning, it won't show up in its usual spot, as the screen-grab to the right shows. There's no "Reader" link where it used to be. Clicking on "Even More," which leads to a full list of all the Google apps, doesn't have a link to Reader, either. Looks like Google's trying to wean the addicts off before the final blow in four months. But for those looking for their customized news feeds a direct link to google.com/reader works just fine.

Google had already started this nudging before it announced the official death of Reader, relegating the Reader link to that drop-down bar, when it used to sit in plain site on the navigation bar. That happened just a few months after it hoped people would migrate, en masse, to Google+. Since that didn't happen, maybe the social team thinks some passive agressive button changing will encourage the switch. Or, perhaps everyone will just check out RSS, non-Google, alternatives a little bit sooner.

This article is from the archive of our partner The Wire.