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The term "blog" may be outdated, at least according to this Google Trends chart being passed around today. The chart shows how Google searches for "tumblr" now exceed searches for "blog," with the term for David Karp's extremely well branded platform surpassing the generic term between October and November of last year. (The number of searches for "wordpress" and "livejournal" ranks far below both.)


Fernando Alfonso III at the Daily Dot points out that "blog" searches have been on the decline since May 2009, just before Charles Arthur heralded blogging's death in The Guardian. And Tumblr is no doubt popular: In a big new Forbes profile, Jeff Bercovici notes how the site became one of the top ten "online destinations" in November: "Tumblr's tens of millions of registered users create 120,000 new blogs every day, for a total of 86 million and counting, which drive some 18 billion page views per month."

But as Guy L. Gonzales pointed out on Twitter, the chart perhaps says more about the way we speak — or, rather, Google — and the way Tumblr has succeeded in branding itself, than anything about the state of the blog. Gonzales links to another Google trends chart which shows how searches for "facebook" vastly outnumber those for both "tumblr" and "twitter." 

John Green, the author of The Fault in Our Stars, also pointed out an important question when he looked at the chart: "Who googles the word blog to find blogs?" 

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