A photographer's marketing trick, a legend's self-importance, and a funny pair of glasses.
Just when you thought every single Steve Jobs story had been exhumed from the ghastly Cemetery of Brushes with Power, here's one more. An enterprising journalist poking around Buck's, an iconic Silicon Valley diner, spotted a photograph of Jobs that he was sure he'd never seen before. In it, Jobs sits in front of a replica of the Rosetta Stone wearing Groucho Effing Marx glasses.
Zimberoff immediately took the Rosetta Stone replica off the wall and moved it to the front lobby, which he converted into a make-shift studio by lining the ceiling to floor in black drapery.
Several hours later, Steve himself walked in, in hellfire mode.
"I'd been working in the lobby to turn it into makeshift studio for hours when Steve walked in with his entourage," Zimberoff recalled. "Jobs didn't even acknowledge me, but just walked in and asked the room, 'Whose stupid f***ing idea is this?' So I told him it was my stupid f***ing idea, and if he didn't like it, he could go screw."
But the best observation in the Cult of Mac piece relates to another photograph, the famous one of Steve Jobs' sitting in his house on the floor. The image conveys asceticism, dedication, a sense that Jobs needed nothing but his mind and his bicycle for the mind, the computer.
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