With the first annual Objectify a Male Tech Writer day coming up on February 1, the Atlantic Wire tech writer department is here to help you prepare for the coming holiday. The basic rules, as outlined by Leigh Alexander in The New Statesman and also on this Facebook page are as follows:
On February 1, whenever you tweet an article, quote, comment or video from a man, add a comment about their appearance or attractiveness – “Great article on Final Fantasy XII-2 from the always-gorgeous Kirk Hamilton,” for example.
The movement has a hashtag for following along:
The point isn't to get revenge, as Alexander puts it, but rather to "highlight by example what a gendered compliment looks like, and to get people talking in a funny and lighthearted way about how these kinds of comments distract from meaningful dialogues and make writers online feel like their point of view is only as relevant as how attractive they are," she writes. But, this being the Internet and all, what starts out as social commentary, will take on a life of its own. In fact, it already has and thanks to some early Twitterings, we see where this meme is headed. For those looking to stay one step ahead of the meme-makers—in meme-world being first matters a lot—here's how the evolution of the hashtag will most likely go down: