Skip to content

Site Navigation

  • The Atlantic
  • PopularLatestNewsletters

    Sections

    • Politics
    • Ideas
    • Fiction
    • Technology
    • Science
    • Photo
    • Business
    • Culture
    • Planet
    • Global
    • Books
    • Podcasts
    • Health
    • Education
    • Projects
    • Features
    • Family
    • Events
    • Shadowland
    • Progress
    • Newsletters
    • Explore The Atlantic Archive
    • Play The Atlantic crossword

    The Print Edition

    Latest IssuePast Issues

    Give a Gift
  • Quick Links
    • Dear Therapist
      Dear Therapist
    • Crossword Puzzle
      Crossword Puzzle
    • Magazine Archive
      Magazine Archive
    • Your Subscription
      Your Subscription
  • Popular
  • Latest
  • Newsletters
  • Sign In
  • Subscribe
Technology

Tumblr May Have Learned Too Much From the Obama Email Strategy

By Alexis C. Madrigal
December 17, 2012

This email arrived in my inbox today. This smells user tested, like the Obama campaign's famous "Hey." subject line. Minimalist manipulation.


tumblrobama.jpg