If you thought the new privacy settings popping up on your Facebook news feed over the holiday weekend were confusing, just ask Randi Zuckerberg. The sister of Facebook's founder got a little sensitive last night over a photo of Mark, Randi, and the Zuckerberg clan celebrating the holidays — the public outing of which may say as much about Facebook and the reality of sharing as it does about its first family. We're here to explain why her complaints were both justified and not so much, but first, here's how it went down:
Zuckerberg, celebrating December 25 with her family, posted this photo Tuesday night on the new and aptly named Poke app, which Vox Media marketing director Callie Schweitzer saw and put on Twitter with the following caption: ".@randizuckerberg demonstrates her family's response to poke. #GAH" Like, as one of those half-commentary, half-joke kind of tweets.
That prompted the following reaction from Zuckerberg:
Schweitzer, who is not friends with Zuckerberg and just subscribes to her public posts, apologized...
@randizuckerberg I'm just your subscriber and this was top of my newsfeed. Genuinely sorry but it came up in my feed and seemed public.— Callie Schweitzer (@cschweitz) December 26, 2012
...then deleted the tweet at Zuckerberg's request — albeit by wrapping her continued apology in a plea for normalcy:
@randizuckerberg done. I'm completely sensitive to privacy. i loved the photo bc it seemed so fun and normal. You should make it public! ;)— Callie Schweitzer (@cschweitz) December 26, 2012
Wait, so if it was private, how did a stranger get access to the Zuckerberg family photo in the first place? And if Facebook's privacy settings are too confusing for a Zuckerberg, how are the rest of us ever supposed to post anything that's truly, completely private? We went looking for some answers: