Within hours of going on sale, Apple pushed back delivery times an extra week for its white iPad Mini, bestowing it with two sweet words for any debut gadget: "Sold out." It's great PR for Apple, which gets to look so popular that its gadgets just flew off the digital shelves. "Preorders for iPad Mini Indicate Strong Interest" was the headline of the Fox Business post about the phenomenon. But, that actually might not be the case. Many people could be clamoring for the more-expensive-than-its-competitors gadget, as the words "sell out" indicate. Or maybe, more accurately, Apple ran out—not because of high demand, but because of something on the supply side, either in or out of its control.
We don't get any hard figures here. Apple could have sold out of a very minuscule stock. Or, it could have promised away its already very extensive load.
Scenario 1: Sold out!
It is possible Apple made as many tablets as it thought would sell, presumably a lot because the company thinks it has a hit on its hand. And even that number wasn't big enough for the hordes of people (women?) in need of a smaller Apple-branded tablet. It's easy to bend the number for this case. It goes like this: This iPad Mini sold out before all the other new iPads Apple has announced. It also went quicker than last March's iPad with Retina display, which took days, not hours, to go. That went on to break weekend sales records, at an undisclosed figure. Ergo: iPad Mini is the most popular ever, probably on track to sell millions and millions and millions.