Despite all the whining about the new smaller iPhone cord and the $30 it costs for an adapter to make it compatible with old accessories, consumers appear to care about that zero percent in their phone-buying decision. Not one person surveyed by 451/ChangeWave Research said the smaller cord would keep them from getting the iPhone 5. That might come as a surprise to anyone who read the Internet following Apple's announcement, since the press braced us for a big deal with articles like "Design Thrills Apple’s Partners, but Will Cost Users," from The New York Times's Brian X. Chen or "Is the iPhone 5's 'Lightning Connector' a Pain in the Neck?" from The Wall Street Journal's Anton Troianovski, Dana Mattiolo, and Spencer E. Ante. This lightning cord, as Apple calls it, was the one "quibble" the Apple-loving New York Times tech reviewer David Pogue had with the device. But not only do most people not see it as a deterrent to purchasing one, when playing around with the iPhone 5, we found it smoother and better than the previous cord.
Since the phone is breaking sales records, it appears that none of the things everyone cried about has had even the slightest of a negative bottom-line effect upon the iPhone 5's dominance. That same study found that not even the Apple Maps freakout will deter too many buyers. When asked about the botched feature, nine out of ten users reported either "no problem at all" or "they haven't experience any problem." As the chart below shows, most find it less of a nuisance than Antennagate, which rendered the phone part of the phone useless, dropping calls.
Complaints and concerns about new models have hardly stopped Apple before, though, and analysts had predicted record-breaking sales even as the rumormongers assured us of a new, very dangerous cord. Pogue didn't expect a downturn for Apple, either: "If you wanted to conclude your term paper by projecting the new connector’s impact on the iPhone’s popularity, you’d be smart to write, “very little (sigh)," he wrote. "When you really think about it, we’ve all taken this class before."
This article is from the archive of our partner The Wire.
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