Following the Apple's iOS 6 Maps letdown, some suggested Steve Jobs never would never have released such an inferior product. But "Apple insiders" have told Bloomberg Businessweek's Brad Stone, Adam Satariano, and Peter Burrows that an Apple-made mapping service was all his idea."Jobs himself initiated the mapping project, putting mobile software chief Forstall in charge, and he installed a secret team on the third floor of Building 2 on Apple’s campus to replace Google Maps on the iPhone," they write. "At the time of his death, Jobs had come to loathe Google, which he felt was copying features of the iPhone while withholding a key feature of Google Maps that allows smartphones to dictate turn-by-turn directions aloud."
Now, we can already hear the Jobs-faithful: sure, Jobs may have wanted Apple to build its own maps, but he would never have released the app in its current, sorry state. But, for reasons we've talked about before, there's a pretty good chance due to resources and just general behind-the-timesness, Apple's maps never would have matched Google's right out of the gate.