Meet Cureeo, a new marketplace for artists and collectors.
It's not so common to find female founders at start-up accelerators. The numbers are increasing, and there are some accelerators dedicated entirely to supporting women entrepreneurs, but still, it's a relatively rare sight. But when we walked into Excelerate Labs, we found a new company called Cureeo bucking the start-up stereotype.
CEO Maida Swenson-Fortune was seated with her partners Stephanie ('Pepper') Coate and Katie Dombrowski, working on a new marketplace for art-buyers. Cureeo aims to eliminate some of the drudgery of sales from the artist's workload, and some of the tedium of hunting from the collector's life. They hope to make fine art collecting more accessible to potential buyers who might lack the experience or confidence (or funds) they think they need in order to walk into a gallery.
The site has a small group of curators who select new artists and work for the marketplace. Those curators also offer a version of personal shopping, helping individual buyers target their search based on general preferences and specific criteria. Users can upload images of art they like to Cureeo's consultation page, giving the experts a sense of their taste without requiring art world language to describe what they want.