{"article":{"__typename":"BlogArticle","id":"BlogArticle:260512","categories":[],"content":[{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"Exclamation point added, because the Internet demands it."},{"__typename":"ArticleLegacyHtml","tagName":"FIGURE","idAttr":"","className":"c-embedded-video","style":"","innerHtml":"

"},{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"Move over, \"Zuckerberg: The Musical\"! Your time is up, LOLpera! There's a new semi-satiric Internet-themed musical in town -- and this one stars Hipster Ariel, Benedict Cumberbatch, and Tumblr!"}],"editorialProject":null,"primaryCategory":{"__typename":"Channel","displayName":"Technology","url":"https://www.theatlantic.com/technology/","slug":"technology"},"reviews":[],"embeds":[{"type":"iframe","src":"https://www.youtube.com/embed/es4t1WBJKqA?wmode=transparent","__typename":"Embed"}],"authors":[{"id":"Author:3532","displayName":"Megan Garber","url":"https://www.theatlantic.com/author/megan-garber/","biography":{"default":"Megan Garber is a staff writer at The Atlantic.","__typename":"Biography"},"socialMedia":[{"platform":"TWITTER","url":"https://twitter.com/megangarber","__typename":"SocialMedia"},{"platform":"EMAIL","url":"mgarber@theatlantic.com","__typename":"SocialMedia"}],"__typename":"Author","slug":"megan-garber"}],"preview":null,"layout":"standard","secondaryByline":"","dek":"","url":"https://www.theatlantic.com/technology/archive/2012/07/tumblr-the-musical/260512/","title":"Tumblr: The Musical!","seoTitle":"Tumblr: The Musical!","dateModified":"2012-07-30T21:11:39Z","datePublished":"2012-07-30T21:07:46Z","hasMeter":true,"primaryChannel":{"displayName":"Technology","__typename":"Channel","slug":"technology"},"shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareDek":"Annals of video inevitability: a theater-camp-tastic tribute to the Tumblog","shareText":null,"shareTitle":"Tumblr: The Musical!","editorsNote":null,"leadArt":null,"narratedAudio":null,"narratedAudioImage":null,"fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/260512/","canonicalUrl":"https://www.theatlantic.com/technology/archive/2012/07/tumblr-the-musical/260512/","syndication":"ALL","shareImage2x1":null,"shareImageSmall":null,"channels":[{"slug":"technology","__typename":"Channel"}],"watsonInfo":{"keywords":["Exclamation point","Hipster Ariel","Benedict Cumberbatch"],"__typename":"WatsonInfo"},"slug":"tumblr-the-musical","grapeshot":{"segments":["gv_safe","gb_safe","pos_bofa-kwlist","pos_lexus_fy23","pos_safe_core","pos_safe_strict","gs_tech_compute_net","gs_tech_compute_net_social","gs_tech_social","gs_genres"],"__typename":"Grapeshot"},"advertisingInfo":{"disableHouseAd":false,"__typename":"AdvertisingInfo"}}}

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