Why should marketers get to have all the fun manipulating our behavior?
What you can't see here are my awesome orange pants. (Heidi Moore/Instagram)
It is not every day that you get to tell a roomful of the world's most powerful people that they are going to be counting on their phones to provide them the willpower they no longer can muster. But that's what I did today.
In the opening ceremony of the Aspen Ideas Festival, I had two minutes to talk about what I see as the next step of the quantified self movement, which is the application of behavioral psychology to all this data people are collecting about themselves. It's applying data-driven decision making and mindhacks to create a better you (hopefully as defined by you yourself).
Here's what I said:
We're entering an age where you will program your own body by combining what we know about your brain with the data that your phone and its friends can generate about your health, wealth, and well-being.
Thanks to the glories of science, we now know many strange things about how human beings work. We know if you look at pictures of puppies and kittens, your small motor skills get better. We know that people drink more out of wide, short glasses than tall skinny ones. And we know that you're less likely to spend cash-money than card-money.