With its recent product and software announcements and PR moves, all signs point to comeback for Microsoft, but it just hasn't quite gotten there yet. Over the last year or so, and especially with its recent product additions, Microsoft has impressed the techies (mostly), upped its PR game and even attempted the Apple-esque super-secret event, which arguably worked, since the tech scene couldn't stop blogging about it. All it has left to do is woo the masses and sell some gadgets. We know: Tall order.
Microsoft has been coming back since at least as far back as the Windows 8 announcement last fall, where the company impressed the tech-heads with its new operating system. Some even called Microsoft's vision an iPad killer. Since then, the company has worked to keep us interested. In the meantime, it has announced the Xbox Live streaming television service with Kinect, put out a witty ad campaign, fought some crime with its Digital Crimes Unit, and now has made two announcements that excited the tech soothsayers. Gizmodo's Jesus Diaz couldn't stop gushing about the Surfact tablet, calling it "beautiful and functional and simple and honest." PCWorld's Melissa Perenson said it stood up to the hype. The Verge's Dieter Bohn called it "incredibly well designed." You get the idea. Then just two days later, it rounded out the vision it gave us last fall, with its Windows 8 Phone, another gadget that will have a "shared core" with Windows 8.