We can kind of figure this out via process of elimination. If we have to choose, we will use the "want" button for the desires for which we don't use "like." So, first let's see what makes us "like" something.
- For jokes. Sometimes we 'like' things because we want to show our friends how silly and ironic we can be. Like that guy who liked a big-ole tub of personal lubricant. He didn't do it to prove how much loves large quantities of lube, or tell the world they should get in on this great deal. He did it as a joke.
- As an actual endorsement. Starbucks has 30 million 'likes'. Some of those must come from Starbucks enthusiasts telling the world they 'like' a product. Plus The New York Times found one person who likes things in a literal way. "People who value my opinion can take my word and check out what I have liked. I like to see who in my social network is interested in the same stuff as I am, and vice versa," Denzie Batulan told the Times. Batulan can't be alone.
- A forced endorsement to get something free. Sometimes companies offer deals for people who 'like' things.
- Just to show the world your interests. Some people just 'like' things to create an Internet persona, but would prefer not describe this as an endorsement. Likes have turned into a lazy-person's replacement for the interests section. No need to fill anything out, just 'like' things!