We have reached the end of the end of unlimited data, with Verizon CFO Fran Shammo announcing that the grandfathered in unlimited 3G data holders will have to relenquish their wealth of data when they migrate over to the 4G network. “A lot of our 3G base is unlimited,” he said at an investor conference (quoted here via Fierce Wireless). "As they start to migrate onto 4G, they will have to come off of unlimited and go onto the data share plan. That’s beneficial for us for many reasons." This news won't shock many, since all the major carriers have implemented various schemes to push users out of limitless data. But we bet it will provoke outrage, as people love their endless data plans. But, that dream is dying, people. It's time to get over it.
Unlimited data is an ideal from a bygone era in which few relied on vast, seemingly unlimited resources. Like many precious recources, the networks that make cell phones smart were never truly unlimited. Carriers at first provided unlimited access to users who wanted to pay a premium, because the networks were so empty. Lots of people have since discovered the magic of smartphones. Nielsen says something like 46 percent of mobile phone owning Americans have data-sucking phones. The networks have started getting crowded, overloaded with power users abusing their plans. Data is no longer for the elite and it's time to share.