Speaking at the AllThingsD conference last night, Tim Cook suggested Apple has had its rivalry with Google on the brain, furthering the simmering war between the two companies.
Cook mentioned copy-cats and rip-offs more than once, reminiscent of the way Steve Jobs had described Android phones, calling them a "stolen product." Jobs hated Google, as we learned from the Walter Isaacson's biography of the late Apple founder. Cook, a kinder, gentler version of Jobs, didn't say anything quite as seething. He didn't even come right out and mention the G-word, but when talking patent wars, mobile phones, social, and TV he hinted at Apple's tension with Google. These companies once had little in common, but have grown more competitive than ever, as we learned from Farhad Manjoo in Fast Company. And even this post-Jobs regime understands where the battles will be fought:
Following rumors that Apple is thinking about ditching Google Maps for its own maps service for no other reason than spite, Cook reiterated where Apple's Android spite stems from, while talking patents. "From our point of view it’s important that Apple not be the developer for the world," Cook said during an interview with Kara Swisher and Walt Mossberg, suggesting that Apple designs and the rest (ie. Android phones) copy and then profit from that design. "We take all of our energy and all of our care, and to have someone else put their name on it? The worst thing in the world that can happen to you if you’re [an] engineer and you’ve given your life to something is for someone to rip it off and put their name on it. We just don’t want people ripping us off," he continued. People, of course, refers to Android. It also referes to the never-ending patent spat Apple has gotten itself into with Samsung, which designs phones for the Android platform.