We knew well before Facebook bought Instagram for a billion dollars that people really liked photo apps on their iPhones and Androids. We did not know how tricked-out these apps would become in order to compete with Instagram. Not only do photo apps have filters that can make even the blandest picture look like a work of art, they're also taking time into account. Because we've all been in that situation where a single image just won't do and a video is too much of a commitment, we've picked three freshly updated apps that offer alternatives to your standard camera: Color (version 3), Snapchat, and Gifture.
You probably heard about Color last year when after they'd raised $41 million to produce social photo-sharing app. Now in its third iteration, Color has partnered with Verizon to offer an app that can shoot and stream live video up to 30 seconds long. Users with Verizon 3G and 4G phones will now be able to broadcast their videos in 720p high resolution. (Eventually, it will be able to handle 1080p.) You can also freeze individual frames and share them like photos. While it still needs to be field tested, the new Color sounds like a big improvement over previous versions. Last March, Color launched version one which allowed you to snap pictures and share them with people around you, but the idea didn't take off. Six months later they tried again, this time with Facebook integration and a silent video feature. This didn't take off either. While the network restriction will certainly put up one barrier to widespread adoption, Color's founder and CEO Bill Nguyen is optimistic about the possibility of the new model. He told The New York Times' Jenna Wortham, "The phone is the new TV when it comes to entertainment, and live opens up engagement."