Over the next few days, you may notice a lot of changes on your Google search pages. Recognizing that people need more context when searching for something, Google is launching the Knowledge Graph to make it quicker and easier to find information. It's one of the most aggressive updates to Google's flagship product in years and, we think, one of the most useful. Let us show you how it works.
On a basic level, Google's new Knowledge Graph is extremely intuitive. In the past, searching a term like Marie Curie (which Google's blog offers as an example) could be a pretty convoluted affair. You'd get a link to her Wikipedia page, several links to bios, a string of photos, a random collection of news articles and then page after page of links to content that was somehow connected to Curie. You would not get basic information like a brief bio, when and where she was born, to whom she was married or whom she counted as contemporaries. The Knowledge Graph changes all of that. Now, for over 500 million persons, places and things, you'll see a new widget on the right hand side of the page that serves as a sort of quick reference for data on the search term.