Apple's update to its iCloud service sounds a lot like Instagram. The upgrade will come as part of an iCloud overhaul, which might be announced at Apple's June 11 developer's conference, say sources talking with The Wall Street Journal's Jessica Vascellaro. Specifically, the refresh will expand Photo Stream -- the photo syncing part of the iCloud service -- to include sharing, commenting and even videos. As of now, Photo Stream just allows for storing of personal photos. From the sounds of it, this overhaul would put Apple in the social networking space.
Since Facebook bought Instagram, there has been a lot of talk about the next Instagram. That's partly just a way to talk about this coming social media bubble: which small, money-less app will get bought up for $1 billion next? But it's also because when Facebook bought up the photo-sharing app, Instagramers feared -- and still do -- Facebook would change the app, ruining the intimate (and exclusive) experience with all of its grubby little users. (A bit elitist, right?) We've discussed various tricked-out photo and video sharing apps hitting the market now, but this Apple experiment might provide just the right alternative to Instagram, in both exclusivity and utility.