Yelp, like all Internet forums, draws some insidious awful voices, which can present particular problems for businesses trying to solicit customers. The way Yelp works, these businesses can't remove comments, even of the most trollish sort, because that would ruin Yelp's whole set-up. Yelp wants to act as an accurate portrayal of local businesses, after all. The review site does, however, have a filter, which gets rid of the top-shelf garbage. But not all bad reviews constitute spam. And sometimes, a bad burger deserves a rant. When faced with these negative customer reviews, some restaurants and shops might just look the other way. But, others do something about it, which is only sometimes a good idea. Let's take a look.
The Best Ways to Handle a Bad Yelp Review
Tactic 1: Put the negativity on a sign.
Business: JoeDough, a New York City sandwich shop.
The Bad Review: The Yelp page is actually sprinkled with some 1 star reviews, giving the place a 3 star rating. But the one in particular that has the shop riled says the following:
Probably the worst meatball sandwich (special of the day) I have had in the tri-state area in my 32 years of living here, especially for $12. In all fairness I have not had the other sandwiches but with prices like that coupled with underwhelming food and slow service this will be a skip in the future. Joe Hell No!
Why This Is Smart: This establishment embraced the bad review, using it to its benefit. Rather than let customers read about it on the Internet, JoeDough took this IRL, putting it on a sign for passers-by to see, we learn via Neatorama. Though this won't help the company's ranking on Yelp, it will not only entice potential buyers who pass it on the street -- we're intrigued, aren't you? -- but thanks to its cleverness, the sign has gotten the restaurant publicity all over the Internet. Good job, JoeDough for this creative and grown-up way to handle criticism.