Greenpeace isn't pulling any punches with its annual report on Internet companies and their energy consumption. And Apple is taking the brunt of the blows, shielding itself from accusations that it uses dirty energy to power the servers that keep things like iCloud and Siri up and running. Of course, Apple is denying everything.
It's easy read Greenpeace's report as a tad bit cynical. Apple, after all, is the same company that just sunk a billion dollars in building a iCloud data center in Maiden, North Carolina that's also one of the largest privately owned solar and fuel cell farms. The clean energy solutions, Greenpeace says, produce only ten percent of the 100MW needed to power the data center, while the rest is coming from nasty old coal. A troubling 55 percent of the electricity that powers Apple servers comes from coal, says Greenpeace. An Apple spokesman went on the record to rebut that claim. "Our data centre in North Carolina will draw about 20 megawatts at full capacity," he said, "and we are on track to supply more than 60 per cent of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country." an Apple spokesman told The Telegraph's Christopher Williams.