The new show from Bravo called Huh? (working title), which will follow the "eclectic staff at icanhascheezburger.com, one of the largest humor publishers on the Internet known for their popular LOLs and FAILs," as Bravo explains it, sounds supremely boring. In an attempt at making this show about bloggers sound exciting, Bravo asks, "Ever wonder who is behind those hilarious cat memes?" No, not really. As bloggers ourselves, we already know what their lives are like: boring. Though they create (and repost) giggle-inducing things, the life of a blogger -- even one who posts LOLs and FAILS -- involves a lot of solitary, quiet computer time. Not something we imagine anyone would want to watch.
The set-up doesn't lend itself to drama. Unlike that other too-nerdy-to-succeed show, TechStars, Huh? doesn't have the stakes and suspense of a competition show. Nor does it have the potential to showcase quirky, lovable and hateable characters, like a Real Housewives, even if these people might have personalities as big as the Jill's and Bethanny's. (We doubt it.) But, if the Icanhas crew of bloggers operates like any Web-based company we've ever seen, we'll never get to see any of it. That's because we Internet makers spend most of the day staring at our computers, not talking, sometimes giggling. Sure, socializing happens, but not during elaborate galas, set-up luncheons, or work out sessions. All of our gossiping and joking happens on Gchat, AIM, or group chat clients. Not necessarily a boring activity, but definitely a snoozer to watch.
This chatting, however, might be the show's savior. Often to manufacture reality show drama, producers will text the "stars" talking points, we learned from reality show vet and The Hills "star" Lauren Conrad. "They [producers] couldn’t walk through the shot, so they’d just text me, like, ‘Say something quick about this story line,’" Conrad told the Daily Dish. "That’s why we were always checking our phones!" You know what's even less disruptive and more natural than checking text messages? Chats. Already chatting all day, producers can move things along via Gchat, and it'll look all natural and seamless because that's what these people do all day anyway. Though, we're not sure how they'll get any work done, if they're expected to do all that outloud talking.
This article is from the archive of our partner The Wire.