With all this national media attention for Kickstarter, including a write-up from The New York Times, saying the site had come of age (something The Atlantic Wire had already noted), consumers can expect a lot more tech-related products funded by the people, rather than venture capitalists. "Kickstarter is already proving to be a viable alternative to starting a company the traditional way," Wharton professor David H. Hsu told The Times' Jenna Wortham. And we imagine a Times write-up of a big Kickstarter success will push even more wannabe entrepreneurs to the site that got Pebble $7 million, with just a video appeal to the Kickstarter community to fund a time-piece that hooks up to a smartphone. But this completely mass driven market will deliver a certain type of product, different than what would come out of a traditional tech company or start-up. Just look at some of the other successful Kickstarter funded projects and you'll see both the useful and the absurd.
The Very, Very Useful: Elevation Dock
Funding Received: $1,464,706 of $75,000 goal
Sometimes beloved tech companies don't make quite the right accessories for their successful products. Like, the iPhone dock, which are cheap, hard to handle and useless with cases. The masses have spoken out about this saying it sucks. But for whatever reason -- maybe because Apple already designed, built and shipped their annoying dock -- the tech company has not respond to consumer demand. In that case, we see something like this Elevation Dock, which Wired's Charlie Sorrel described as "the dock Apple should have made." Unlike Apple's dock option, the Elevation dock is heavy and sticks to a surface, meaning it takes one tug to get the phone out. It also works with a case cover. It is something that does not exist that the consumer wants, which makes a very easy appeal for a Kickstarter company: Give us money and we'll give you the exact thing you want that does not yet exist. That's the type of thing the masses love and the tech world could use.