When we came across this social media-inspired cocktail menu the other day, it had us wondering what a marriage between two things we spend a lot of time with would look like. It comes to us from the New York City location of the Mandarin Oriental hotel, where marketers dreamed up Internet-themed cocktails as a way to (ideally) boost their social media presence. They took four popular websites where the hotel has a presence: Twitter, Tumblr, Trip Advisor, and Google, and turned them into $19 drinks, calling the whole menu "The Like Page," an homage to their Facebook presence. Note: a URL is nowhere in sight on the menu: "[We're] easily found by googling Mandarin Oriental, New York for our Twitter and/or Tumblr," explained Mandarin Oriental Communications Coordinator Jaimie Desantis to The Atlantic Wire.
We'll give them some credit: the drinks actually try to capture the essence of each of the sites. Is this what the Internet would taste like if it got you drunk?
The Tumblr cocktail is what Shayan Pandole, the Director of Mandarin's Mobar and Lobby Lounge, where one would find these drinks, calls the "cutting-edge, more stylish cocktail"—like Tumblr!—with its use of maple instead of simple syrup. "I tried to see what we could get freshest, what's trendy in the marketplace right now," she explained. The Sip Advisor (aka, Trip Advisor), with its fruit and tequila ingredients, aims to take drinkers on a journey. The Garden of Google "searched" for something new, incorporating an herbal integration instead of the more standard fruits or vegetables. And, the Sweet Tweet took a signature cocktail from a sister property and shared it (like people share things with far away people?) with New York guests. At least they tried!