YouTube Goes the MTV Route With Its Search for the Next Vlogger

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Following its predicted path as the MTV of the Internet, YouTube has started something called The Next Vlogger initiative, which sounds a lot like MTV's Wanna Be a VJ contests.

To build up its nascent original content strategy, just like MTV, YouTube will hand-pick the future stars of its channel from the masses. "The Next Vlogger initiative is part of YouTube Next Creator — where, as the name implies, the site tries to find and mentor future YouTube stars," explains TechCrunch's Anthony Ha. YouTube also thinks these Vloggers, like the Jesse Camps of MTV's next-VJ days, will bring fame for both themselves and the channel, creative program manager Austin Lau told Ha. While that offer might sound tasty to future wanna-be Vloggers, beware the pitfalls of early video-hosting fame. Camp, who won the first MTV VJ competition has fallen since his MTV days. Though he told NBC Nightside that he's "mainly been living in LA and doing a lot of small, little acting things here and there," a Gawker reader saw him working at a pet store as recently as March 2007. But, hey, good luck to YouTube and its future army of 21st Century Vloggers.

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