The first full day of SXSW Interactive offers a dramatic choice: Dive in head first and let the madness swallow you whole or stand back wait for good to stuff to come to you. Is the conference a marathon or a sprint? Experienced block attackers have the endurance and the tactics to do it all, but if you're not careful, that misguided attempt to see everything and everyone will leave you broken and bruised before the clocks change on Sunday morning. It's important to know your limits.
For your intrepid correspondent that decision was made easy when we stepped outside into the biblical delgue that has plagued the city since we got here. Rain has a funny way of making a schedule of six panels, two movies, and three open bars seem overindulgent and possibly wasteful. ("Oh, look another college basketball game on the TV! Should probably see how this one plays out.") Still, we did manage to brave the wet streets for at least a little while to bring you this Day 2 update on what was moving and shaking on this gloomy Austin Saturday.
SATURDAY NIGHT POWER RANKINGS
1. The damn rain. Seriously, it's been pretty much non-stop. This can't be normal, right?