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The Wall Street Journal and Bloomberg Businessweek have differing views on how far Twitter has come, the Journal still seeing it as an immature start-up and Businessweek arguing it is all grown up. Amid this year's deluge of tech company IPO announcements -- Groupon, Yelp, Facebook -- Twitter has yet to follow with one of its own. The site has earned relevance from a cultural perspective -- it drives news and revolutions -- but it has yet to prove that important cash-money type of worth. Looking at the growth and current direction of the company, Businessweek's Brad Stone thinks it is on its way to IPO, whereas The Journal's Shira Ovide and Emily Glazer are more skeptical.
Twitter Is Ready to Get Serious?
Twitter says Twitter is amping it up. "Our ad business is only about 18 months old,” says Satya Patel, Twitter’s product vice president said to Stone. "2011 was the year we began scaling it. And 2012 is the year when we demonstrate that it’s a juggernaut."
Twitter says Twitter is taking it slow. "When they begin to understand our approach, they think we're doing the right thing going at our own pace," CEO Dick Costolo told Ovide and Glazer.