Did you guys now that the uber-amazing South by Southwest festival (aka SXSW, aka "South by" [if you're a monster]) is happening, like, right now in Austin? As we speak, it is happening! If you did not know that, then you are clearly not following the same people on Twitter as we are. Because that's allll anyone can talk about in our feed. If you're just newly aware of SXSW and are now reading Twitter and thinking that everyone's having a great, interesting time, well, you should know: Everyone's speaking in code. They're saying one thing but they really mean another. Let's break it down.
They Say: "Psyched for the [Vague Internet Topic] panel featuring @FriendOrCoworker'sName."
They Mean: "Going to go watch people I know from my hometown talk to other people I know from my hometown about some vague kind of thing so we can all say we did something down here."
They Say: "Worst part of #SXSW? Standing out in the sun/rain."
They Mean: "I just waited in a line for three hours so I could tweet about the weather."
They Say: "Ugh, crowd at the @SomeCoolInternetProperty party is crazy/random. Thank god for beer."
They Mean: "While I don't really want you to know that I'm standing alone at this party getting drunk and fiddling on my phone, I really want you to know that I'm at this party at all, so I'm tweeting."