Adding to the dichotomy between the one and 99 percent, we learn that the country's very rich don't use social media like the rest of us. "More than 40 percent of high-net-worth individuals younger than 50 viewed social media as an important channel for communicating with their banks," explains Sonia Kolesnikov-Jessop in her New York Times story about banks failing to adapt to social media. That sounds like a lot, since that's not something we'd ever do with our Twitter or Facebook accounts. But beyond this weird, very un-fun desire, our country's wealthiest citizens just aren't using social media all that much.
"The high-net-worth individuals who bank with us are no different from any other customers in that they are increasingly active on social media,” Marged Lloyd, the head of online communications in London at Standard Chartered, told Kolesnikov-Jessop. But a closer look shows how and what types of social media this subset uses differs from the rest of the population. Since 2010 Facebook usage among millionaires has doubled to 46 percent, according to a Spectrum Group. August 2011 survey. Twitter use is even lower, coming in at 3% to 6%. Compare that to the 98 percent of U.S. adults in the 18 to 24 age group -- an unlikely millionaire age group -- the use social media. Or even the 65 percent of U.S. adults using these sites on a typical day. That's low.