Considering the release of cheaper tablet competitors, among other factors (Foxconn?), this year's iPad 3 craziness makes less sense than ever, yet demand and expectations remain high for the device that Apple may reveal tomorrow.
Thirty percent of those surveyed by inMobi said that they intend to buy an iPad, with 44 percent of respondents saying they would not consider anything other than an Apple-branded tablet. That matches estimates by analysts, which guess that Apple will sell between 55 and 60 million iPads this year, doubling sales since the device debuted in April 2010, reports The Washington Post. And, we also hear very unsubstantiated whisperings that iPad 3 demand has put lots of pressure on shipping and freights from China with Mac Rumors reporting demand for iPad shipments has caused shipping rates to rise 20 percent, "as Apple has snapped up available capacity at premium rates." At the same time this iPad probably won't look too different but may cost more than the last and Apple is facing more (cheaper) competition than ever, not to mention awful P.R. for its factory conditions. So what explains the bananas expectations for this thing?
Apple is Apple. Part of the company's strategy involves building suspense for its upcoming products. It is secretive on purpose, in part to keep its name in the press via pseudo-substantiated rumors. Even if Apple releases the exact same device tomorrow with a '3' slapped on it, blogger imaginations will build expectations for some revolutionary machine. And, even if Apple does release a very similar product to its predecessor, as it did with the most recent iPhone update, the masses will probably still come, as we saw with the iPhone 4S -- even though it looked and worked very much like the 4.