Internet companies look to old television formulas as they create original content for the Web. As streaming television tries to compete with cable companies and television networks, companies like YouTube, Netflix and Hulu have commissioned original, Internet-only shows, hoping to add some unique value to their offerings.
Though the idea seems forward thinking, the actual content, it turns out, is not. Instead we get these blasts from the past:
Show: All the programming on myISH
Era: The mid '90s.
What It Reminds Us Of: Early MTV and VH1. Like a pre-Teen Mom, pre-Jersey Shore MTV, the channel, one of YouTube's 100 entertainment channels, focuses on just music (with a little cultural commentary on the side). "myISH is your channel for discovering NEW MUSIC DAILY. No matter what you're into at the moment (electro-pop? hip hop? garage rock?), our music-maniacal hosts will turn you on to just-released singles, new bands, never-seen performances, exclusive artist interviews, emerging YouTube stars, and more," explains the channels about section. And, heading over there, the channel has a bunch of music videos, commentary shows and countdown lists, reminiscent of VH1's weekly top 20 or MTV's TRL. And, it even has the veneer of the early Music Television station, notes The New York Times' Ben Sisaro. "MyIsh tries to capture the low-budget charm of early MTV, with sets that consist of a few painted pallets and three young hosts who trade unscripted zingers about the day’s pop-culture news," he writes.