After yesterday's talk at the Goldman Sachs investment conference, Tim Cook has proven himself a better PR representative for Apple than his predecessor at a time when the company really needs a likable CEO. Considering the Foxconn and iPhone privacy messes the company has found itself dealing with of late, Apple is lucky to have a CEO like Cook, who's willing to address the company's issues out in the open. And, unlike Steve Jobs, who "treated investors as if they were biohazards," in the words of Bits Blog's Nick Wingfield, Cook seems happy to speak directly to all.
Almost six months into his stint as leader of the tech giant, Cook has proved that, while not a visionary like Jobs, he's not ruining Apple, which cemented its place as the largest U.S. company this week with a market capitalization of $475 billion, according to The Wall Street Journal. But that follows a successful iPhone 4S launch, a Jobs product. Will Cook change the culture that developed these successful products? "Apple is this unique company, unique culture that you can’t replicate," Cook said yesterday, addressing this very worry. "I’m not going to witness or permit the slow undoing of it."