The Wall Street Journal has boiled down the failure of Google+ to make a dent in the social network dominance of Facebook, which we have noted for months to two simple stats: users spend about three minutes per month on Google+ compared to six to seven hours a month on Facebook. After all the hype and hope of being the next "It" social network, what happened?
The Internet wasn't ready for another social network. This theory comes from Brian Solis, an analyst at the social-media advisory firm Altimeter Group, who told Efrati, "Nobody wants another social network right now." Half of that sounds right. The Internet has proved that it could handle other social networks. Since Google+ has flopped, it has embraced both Path and Pinterest. But, what the net did not want is another Facebook. Google+ looked far too much like Facebook, which brings us to the second theory of what happened to G+.
Google hasn't proven the point of Google+. "Google hasn't communicated what the value of Google+ is," continued Solis. In terms of added value, it doesn't have enough. Unlike Pinterest or Path, which put a spin on Facebook's definition of social network adding something different and interesting, Google+ took the same basic idea of connecting people, added hangouts and circles and called it a day. Originality draws users.