An investigative reporter might spend weeks (or months, or years) working on a single story, guided by her sense that the facts she's uncovering will expose injustice and illuminate wrongs and otherwise make the world a better place. Whether her work has impact, though -- whether it actually, finally succeeds in its goal of world-bettering -- is a question that's to some extent out of her control. The work of investigative journalists, the contemporary counterparts of Woodward and Bernstein, struggles for attention -- against slideshows, against infographics, against Kim Kardashian -- in a Web-ified marketplace that teems with with competition. When you're a lengthy story about systemic corruption, you may well be incredibly important; you may not, however, be incredibly interesting.
Enter the Center for Investigative Reporting. And then: Enter Google. The two -- the former, the U.S.'s oldest investigative reporting nonprofit, and the latter, well, Google -- are teaming up with the Public Insight Network to host a new conference: TechRaking 2012, a summit that will be held at Google's Mountain View campus on April 12.
"This one-day gathering will bring together technologists and muckrakers to form a more perfect union," the summit's invitation declares.
Tackling topics of storytelling, engagement and sustainability, a diverse group of individuals and organizations from the Bay Area and across the country will share their collective knowledge, skills, and insights to invigorate a clearer vision of the intersections around journalism and technology.
What that translates to, says Robert Rosenthal, CIR's executive director, is an event that will explore the question of impact -- a paramount concern in a field that relies on public buy-in to achieve its ends -- within the context of technology. How, basically, can technology aid the cause of investigative reporting? And what might technology, on the other hand, learn from the principles and practices of public-interest journalism? CIR has been asking these questions on its own -- the California-based outlet just won a $1 million grant from the MacArthur Foundation for being a "creative and effective institution," the organizational equivalent of a genius -- and Rosenthal is hoping that, by way of a conference, CIR can both explore new strategies and share the wisdom it's already gleaned with fellow modern-day muckrakers.