Apple CEO Tim Cook spoke at a Goldman Sachs technology conference today, and he had some pretty strong opinions on cheaper tablet alternatives to the iPad. Fast Company's Austin Carr writes that Cook was asked whether cheaper tablets would take away from the iPad's market share, and Cook responded:
"Price is rarely the most important thing," he said. "A cheap product might sell some units ... [Consumers] feel great when they pay from their wallet. And then they get it home and use it, and the joy is gone."
"The joy is gone every day they use it -- until they're not using it anymore!" Cook said, his voice rising high. "You don't keep remembering, 'Oh, I got a deal.' Because you hate it!"
This article is from the archive of our partner The Wire.