But are the changes really that evil or are they actually useful? We've done our best to break down what Google's doing, what people think they're doing, and how it might actually impact your life based on a simple dichotomy: evil vs. useful.
This is Evil
It's mysterious. This is a PR problem more than anything. Because privacy is such a hot button issue -- and because various regulators around the world have required Google to address privacy issues -- Google is working hard to promote transparency in how its using your data. In addition to an expansive, explanatory privacy portal, Google has launched a new ad campaign. Nevertheless, until this new policy goes into effect on March 1, you won't really know how much your Google experience will change. In and of itself, this is a little troubling, says Wired's Tim Carmody. "I don’t think Google is evil, at least in the sense that Google (and we) thought of 'evil' in the tech industry a decade ago," Carmody wrote about the changes. "I think it’s become something else, something more than a little uncanny, something that despite conjecture, projections, fictions, and a combination of excitement and foreboding, we haven’t fully prepared ourselves to recognize yet."
This is Useful
This article is from the archive of our partner The Wire.