A few much-requested changes to Google+'s business pages and circle streams are on their way
Google announced this morning a few improvements it will be making to Google+ before the end of the year, including the much-requested multiple managers for business pages accounts. That means, for example, both Alexis and I will be able to post to the Atlantic Tech's Google+ page). Google is also granting the ability to control which of your circles appear in the main stream when you log in, explained in this video:
They describe this feature as "adjusting the volumes" of your different circles -- a useful and smart metaphor: Google+ is the sound equalizer, and you can find the balance of different people in your life that works for you. For me, for example, I have an "acquaintances" circle. I like being connected with these people on Google+, but I will turn their volume way down, as I don't want to see every update from then. In contrast, I'll keep the volume of my close friends' circle and family circle way up.
Both of this change and the multiple page-managers tweak were requested by Google+ users; they are features that it seems, intuitively, Google+ should have, and it was surprising that they weren't available from the start. When Google+ first rolled out and I created my circles, I remember clicking around saying to myself, "Now, how do I make only my Friends circle appear on my homepage?" Same was true when I set up the Atlantic Tech's Google+ page ("Now I'll just add Alexis and be done"). Both times, I was surprised that Google+ had rolled out without these abilities; the result was a site that felt half-baked, rushed to market. When these updates roll out, they'll make Google+ have the functionality many expected from the get-go.