Update (1:59 p.m.): A little over 24-hours after Reddit launched its boycott threat, Go Daddy cancelled on its commitment to SOPA.
Original Post: As anybody who's visited the site will admit, the power of the Reddit crowd is impressive if it's on your side, but you don't want to get on Reddit's bad side. Just ask the bean counters at Go Daddy. Since the domain registrar voiced support for the Stop Online Piracy Act (SOPA), Go Daddy's lost a lot of fans -- not that they had many fans to begin with, some would argue -- largely because Reddit decided to launch a boycott campaign. So far, it seems to be working painfully well. Painful for Go Daddy, that is.
There's really one big reason not to upset Reddit: when Reddit gets upset, Reddit takes action. On December 29, hundreds if not thousands of Go Daddy customers will walk out. It all started with one Reddit user, selfprodigy, posting an idea, that idea winning upvotes, racking up comments, winning more upvotes, more comments, tons of rage. "The idea itself is pretty simple: I'm suggesting Dec 29th as move your domain away from GoDaddy day because of their support of SOPA," selfprodigy wrote, "Who's with me?" It would appear that every Redditor near a computer is with selfprodigy, the suggestion took hold, producing not only comments supporting the idea but also detailed instructions from Reddit's web savvy users on how to quit Go Daddy quickly and suggesting other domain registrars. If we had to identify an instance when the boycott's momentum hit a tipping point, it would have to be this tweet from Ben Huh, the chief executive of the Cheezburger network and king of the memes. (Huh's company runs sites like I Can Has Cheeseburger, FAIL blog, etc.) He said on Wednesday afternoon: