At an event preceding the opening of the Tokyo Motor Show this weekend, Toyota displayed a concept car called the Fun-Vii. The Fun-Vii's exterior is a screen that a driver can customize from a mobile app, changing the car's exterior to reflect his mood or broadcast information he wishes to publicize. The name Fun-Vii is meant to evoke an old Toyota slogan "Fun to Drive" and "Vii" stands for "vehicle, interactive, Internet."
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Image: Reuters.
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Rebecca J. Rosen is a senior editor at The Atlantic, where she oversees the Family and Education sections.