Everybody wins in Disney's new partnership with Google's YouTube to produce original content — everybody except the cable companies, of course. The New York Times reports that two companies "will spend a combined $10 million to $15 million on original video series … produced by Disney and distributed on a co-branded channel on Disney.com and YouTube" that will also include some user-generated videos. Having aside a reported $100 million to invest in original content channels and recent moves to offer cable service, Google is going to bat for a bigger share of the multi-billion dollar TV advertising dollars. Given last week's launch of 100 other channels for original content, including partnerships with everyone from eHow to The Wall Street Journal, it looks like YouTube is swinging for the fences. And it's just getting started.
On November 9, YouTube will announce the participants in a third new original content program. Based on tracking search terms, the YouTube Trends team is identifying, supporting and promoting the most influential YouTube channels in certain areas as part of a 12-week program that will also integrate Google+ features. YouTube recently told The Atlantic Wire that cooking and exercise related searches spike during the holiday season so the first two rounds of trend-related programming will focus on those topics with YouTube Next Chef and YouTube Next Trainer, which feature cooking channels and exercise channels, respectively. During the program, YouTube will help these users produce better content and more of it by offering everything from editing software to promoting their content on YouTube and building their brands via scheduled Hangouts on Google+.