The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static, some companies are sending strong signals that reaches their customers in innovative ways. The Dachis Group has recently begun a real-time ranking of which companies have the most effective social strategies with their Social Business Index. Each Friday we're taking a tally of who's getting heard, what they're saying and why it matters.
It's been a busy week for at the Social Business Index marked by a lot of positive action in the top 20. Google held on to the top spot, while the consistently well-performing Reuters continued its bull run in the ranks, rising to No. 2, while the long-standing champion Facebook dropped out of the top 20 for the first time since we've been following the Index. Twitter dropped out of the top ten and settled at No. 13, and Kohl's and Industria Diseño Textil (the parent company to Zara) returned to our chart rising to Nos. 15 and 19, respectively. Our other biggest mover this week were JetBlue who jumped a stunning 113 ranks. In light of all the activity, the Dachis Group assured us that their algorithms had not changed. "We have a big algorithm change queued up, but there was NO change on our end," the company's chief technology officer Erik Huddleston told The Atlantic Wire. "Just some crazy happenings!"