Steve Jobs was a revolutionary, but not everything he did was all that peachy, and his successor Tim Cook is trying to steer Apple away from the darker side of things. It's been about two months since Cook took over as CEO. In that short time, Apple has experienced at least two huge defining moments with Cook as CEO: a successful launch of the iPhone 4S and weathering the passing of its idolized leader. Today The Wall Street Journal's Jessica Vascellaro takes a look at Cook's progress throughout these pivotal months. While it's not yet clear if Apple will continue its gadget dominance, at least for now Cook is trying to fix some of Jobs's wrongs.
A better philanthropist. While thinking up those best-selling iThings, Jobs made a lot of money for both himself and Apple. But unlike other generous big name tech titans, he wasn't too giving. At least not publicly. The company once had a philanthropy arm, but Jobs closed it after returning as CEO in 1997. And Jobs himself was never on record as giving away any of his $8.3 billion. Less than a month in, Cook announced a charity matching program. Apple matches employee donations to non-profits of up to $10,000 a year, explains Vascellaro, which is a huge contrast to Jobs's tude. "Mr. Jobs said at a company off-site meeting last year that he was opposed to giving money away, according to a person who attended," she writes.