A quote from the Steve Jobs biography has the Apple TV rumor mill up and running again. "I'd like to create an integrated television set," Jobs told Walter Isaacson, notes CNN's Philip Elmer-DeWitt, along with a bunch of other excited bloggers. "It would be seamlessly synced with all of your devices and with iCloud... It will have the simplest user interface you could imagine. I finally cracked it." Apple's had a rumored game changing TV for some time now. We've discussed Apple's TV moves on these very pages. But the fresh Jobs remarks have interested bloggers digging: What exactly has Jobs "cracked?"
The prettiest TV in the land? If the TV has any Apple DNA, it will look nice. Perhaps Jobs was referring to the look of the Cupertino company's offering? It might look something like the Bose VideoWave TV, but better Global Equities Research analyst Trip Chowdhry theorized, points out AllThingsD's John Paczkowski. "Apple HDTV is directionally similar to Bose VideoWave TV, in terms of simplicity, reducing clutter, image quality and sound quality," wrote Chowdhry in a research note, predicting it will have an even simpler, thinner design, less cables, more speakers, and three price points. Apple may even already have a prototype TV in the works, says Gene Munster, an analyst with Piper Jaffray Cos., reports Bloomberg's Adam Satariano. The prototype will apparently work in Apple's latest darlings: Siri and the Cloud.