Just when we thought iTunes had convinced us to pay for our jams, it looks like we've come full circle, back to free. Today, streaming music service MOG will join other services like Spotify and Pandora, offering a "gratis" option, reports The New York Times's Ben Sisario. "MOG, an American music streaming service, has developed a free version to compete with Spotify." But is the version really free? Just because you don't pay out of pocket, doesn't mean the service doesn't have a catch. As with all neo-music listening options, it elicits subtler payments. No free streaming music service out there comes without a cost.
First and foremost, you pay for your free streaming music with ads. MOG will join Spotify and Pandora as "free" streaming music services that sprinkle advertising throughout your listening, explains IT World's Peter Smith. "FreePlay is also an ad-supported free music-streaming service that gives listeners access to all 11 million songs in MOG's library." Every so often you get to hear a pitch for some product advertisers hope you'll purchase. You can tell yourself you'll never succumb, and maybe you won't, but at the very least you pay in time and annoyance factor.