The way people shop for and consume content is changing: all digital, all the time. TV, movies, books--we like buying and watching (or reading) from one convenient Internet powered device. Amazon is at the forefront of this movement to the Web, as we've noted, So the idea that the online retailer would create a Netflix-esque type service for books makes complete sense. "Amazon.com Inc. is talking with book publishers about launching a Netflix Inc.-like service for digital books, in which customers would pay an annual fee to access a library of content, according to people familiar with the matter," The Wall Street Journal's Stu Woo and Jeffrey A. Trachtenberg report. Yet, Neflix's success with movies might not translate in to e-books.
If Amazon's service takes off, the company would latch it onto Amazon Prime, which charges $79 per year for free shipping and other perks like Amazon's answer to Netflix, its streaming movies. People like Prime, so getting users hooked via that service is a good moves argues The Examiner's Michael Santo: "It makes sense. Amazon.com has leveraged its Amazon Prime memberships for other things before, and the service is quite popular already." Yet, most people have signed onto Amazon prime for its shipping benefits, not its movie service--a foreboding sign for books. "Amazon.com launched its long-awaited subscription video-streaming service as part of Amazon Prime, setting itself up to be a serious rival to Netflix. If we’re honest, it has yet to take off," points out The Next Web's Zee.