Earlier this week lots of people laughed when Mark Davidson’s Twitter appeared to be hacked by a scorned ghostwriter. "And yes, as @markdavidson's former ghostwriter of 4 years; I am drunk. Drunk and angry. (You should have changed your password!)," was one of the messages that soon was touted around the web as an epic example of a fired employee exacting revenge on his boss. All Twitter's Shea Bennett, who first noticed the tweets, painted it as a cautionary tale. TechCrunch's Robin Wauters called it all "just too funny not to share." Boing Boing's Cory Doctorow said the incident added up to "damning accusations about Mr Davidson's social media competence." But then, after Davidson's account updated with jokes about the supposed hijacking, it started to look like a stunt, and some even wondered if Mark Davidson was a real person. "This could be the most elaborate Internet hoax of all time," wrote Brian Whalley, the creator of IsMarkDavidsonReal.com. Well, we found Davidson. He is real, but the incident is not. He made the whole thing up. To please his Jewish mother.
“I don’t need to hire ghostwriters, I am a ghostwriter,” he told The Atlantic Wire. Davidson agreed to tell me the full story--and not one of the many other reporters who had reached out to him--because, as "one of the tribe" I would understand the issue at hand. He said he came up with the idea after a chat with his mom in which she nagged him for not being a real social media expert like Mark Zuckerberg or Larry Page. "She tells me why can't you be like them? While your brother's a doctor, you’re doing social media. That’s how the conversation evolved... So that was part of the catalyst for motivation," explained Davidson. "I have a total Jewish mother, right?"