It's Going to Take More Than Windows 8 to Kill Flash

Like Apple, Microsoft has forgone the platform, but only kind-of, sort-of

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Microsoft has joined Apple in its shunning of Adobe Flash, sort of. With its release of the new coolest operating system on the block, Windows 8, it has forgone the Adobe platform, reports AllThingsD's Ina Fried. "The touch-friendly version doesn’t work with plug-ins or extensions, meaning it can’t run Adobe Flash." With both Windows and Macs opting for HTML5, it might look like the computer big-wigs have pushed the platform to the fringe, ushering along its slow death. But that's delusional--lots of things still run on and depend on Flash, including Windows 8, which still supports Flash for the desktop version of Internet Explorer. It's not dying, it's just losing its annoying dominance.

Flash is particularly good at some things that alternatives just don't do, like videos, explains Jeremy Allaire Founder and CEO of BrightCove--which incidentally uses Flash--in a post at TechCrunch.

In particular, this includes online video, rich media advertising and marketing, and online games (casual games). All of these kinds of applications are highly focused on having a great and immersive experience that just works, and the creators of these apps are very focused on audience reach--anything that impedes 100% consumer acceptance is a significant concern. Here, Flash is dominant.

Hulu and YouTube both use Flash. Favorite Facebook games, like Farmville, also depend on it, explains Social Times's willm. "Flash is incredibility important to the social games craze sweeping social media. Flash is literally the engine powering the social games revolution." There are also plenty of flash based ads. Oh, and there's also porn.

But, given that many popular devices, like all those iGadgets we love, don't support the platform, many of these services offer both flash and HTML 5 capabilities. And Microsoft gets that, explains PC World's Ian Paul. "Microsoft said it examined the plug-in requirements for the top 97,000 sites worldwide and discovered that 62 percent can already offer HTML5 video to non-Flash devices. Many of these sites can also serve non-Flash ads as well." Even Allaire admitted he uses both for "pragmatic" reasons.

While some might like to see the end of Flash, it won't experience a violent death, but rather a little bit of an ego deflation and a peaceful coexistence with HTML5. At least for now.

This article is from the archive of our partner The Wire.