The fashion community has always been quick to adopt new technologies, but its passion for Instagram, a platform that allows users to express individual visions, is unmatched
While fashion bloggers, brands, and fans have all easily adopted Facebook, Twitter, and Tumblr, Instragram is proving the be the style lover's latest social media toy. And in many ways, the photo-sharing mobile phone app is the perfect fit for the sartorially-inclined user.
"Instagram is a way to share your life with others through images -- it's a visual medium," explains Josh Riedel, who handles community and partnerships for Instagram. "The fashion brands on Instagram seem to get that their audience are highly visual people and have learned how to tap into that through images, whether they're gorgeous photos from London Fashion Week (@burberry) or lifestyle photos like those @katespadeny shares."
A high-end product (say, the new sparkly Miu Miu heels) mixed with a photo of the beauty seen in everyday life (a Vanilla Sky-esque sunset) makes an inspiring, accessible visual narrative for followers. Combined with instant affirmations, flattering filters titled 'X-Pro' and '1977,' and easy sharing to Facebook and Twiter, it's a logically sound engagement for the modern aesthete. But where's the cool factor?