Just when it looked like everybody was getting sick of daily deals, Amazon steps in to suck you back in to instant discount shopping. Today, Amazon announced plans to expand Amazon Local to its Special Offer Kindle (i.e. a regular Kindle that's $25 cheaper but shows a bunch of ads) by displaying and delivering bargains between reads, reports Techland's Chris Gayomali. "Their Groupon-like local deals service--Amazon Local--will soon be coming to their ad-supported Kindles when the devices are idle." In addition to finding flash-deals online, you will also see offerings splashed across your Kindle screen. While you might be over other deals sites, Amazon's latest efforts will get you back into the daily deals game.
People are overwhelmed by daily deals sites-- so many emails!--but, Amazon's latest expansion makes sure not to alienate buyers. The key: there's no email involved; the deal comes on your Kindle. Not only does that make it more appealing to buyers, but it gives them an edge continues Gayomali. "Using their dedicated e-reader to funnel their deals site gives them a powerful distribution stream that competitors like Groupon,
LivingSocial or even Google Daily Deals just don't have"*